I subscribe to Sam Harrison's inspirational Speaking of Ideas e-newsletter list. Harrison is a speaker, writer and coach on creativity-related topics. His mission is: Helping People Express and expand their Creativity.
This week's newsletter topic asks readers: Are You Stopping Too Soon with Ideas?
Here is Harrison's view on the topic in his own words: "We often need to go past obvious, expected answers. Likewise, we usually need to keep going and dig deeper when we're coming up with ideas for projects. Otherwise, we'll tend to have predictable solutions and ordinary ideas."
"When facing a new project, try putting aside the first idea that pops in your head. That's likely the same idea everyone else would have. And it may be the same idea you've already used for similar situations. Instead, keep going. Brainstorm by yourself or with others to find fresh ideas and bolder solutions. When we go past the ordinary, we move toward the extraordinary!"
Check out Harrison's Web site, ZingZone, for more information about him and his books. I'm sure you'll come away inspired.
You might also be interested in this article written by Harrison: Putting Lines Around Ideas.